Digital Friction Audit
You know your site could use UX improvement. Let us help you figure out where to start.
Even if your marketing plan is working perfectly, you can still lose people to a bad user experience. Maybe it’s awkward navigation, maybe something happened after the last round of technical updates, maybe you aren’t appearing in the AI summary like you used to. Whatever it is, your traffic keeps dropping and your bounce rate keeps going up.
A Digital Friction Audit gives your team a clear, outside-in view of where your site is creating resistance. We remove the guess work and give you a prioritized picture of what’s standing between your visitors and the action you want them to take.
Actionable Steps for Immediate Improvement
UX standards are constantly in flux. What worked when you launched may be causing user frustration now. Let us help you remove roadblocks, and bring clarity to your visitor’s experience. This audit defines areas on your site that are stopping your users from completing their goals. These issues can often be addressed quickly, and will have direct result in improving user journeys.
This includes:
- Navigation Clarity
- Form Usability
- Mobile Experience
- Page Load Friction
- CTA Visibility
- Accessibility Gaps
- Messaging Alignment
Who is this for?
A few examples that we’re familiar with…
CX professionals who constantly hear frustration from their users about broken features and frustrating experiences.
SEO professionals who know their site needs technical help but don’t know how to diagnose the issues.
Marketing professionals who know the customer journey is broken but need ideas for improvement.
Organizational leaders who need a roadmap to improvement that they can pass on to their teams to execute.
