Digital Friction Audit
You know your digital product could use UX improvement. Let us help you figure out where to start.
Even if your marketing plan is working perfectly, you can still lose people to a bad user experience. Maybe it’s awkward navigation, maybe something happened after the last round of technical updates, maybe you aren’t appearing in the AI summary like you used to. Whatever it is, your traffic keeps dropping and your bounce rate keeps going up.
A Digital Friction Audit gives your team a clear, outside-in view of where resistance is happening. We remove the guess work and give you a prioritized picture of what’s standing between your audience and the action you want them to take.
What You Will Get
Usability Score Report
A written report outlining the overall usability score of your website. This will help your team align on what must be fixed by helping them understand the fundamentals of UX.
Prioritized Findings
A prioritized list of findings. Start with the low hanging fruit and work your way toward the more labor intensive fixes.
Severity Ratings
Severity ratings for issues we discover. This will help you build a long term strategy for your website. Sometimes it’s an intensive workshop, sometimes you need to plan for a rebuild.
A Recommended Plan
Recommended fixes so you know exactly what to do next. The list is great, but you need a plan, we will provide it.
Our team of experts dives into your digital product (applications, websites, mobile apps, and more) with a combination of the latest technology and decades of experience in the industry and identifies areas of improvement. Within a week, we’ll get back to you with a review report, no strings attached.
Who is this for?
A few examples that we’re familiar with…
CX professionals who constantly hear frustration from their users about broken features and frustrating experiences.
SEO professionals who know their site needs technical help but don’t know how to diagnose the issues.
Marketing professionals who know the customer journey is broken but need ideas for improvement.
Organizational leaders who need a roadmap to improvement that they can pass on to their teams to execute.
Actionable Steps for Immediate Improvement
UX standards are constantly in flux. What worked when you launched may be causing user frustration now. Let us help you remove roadblocks, and bring clarity to your visitor’s experience. This audit defines areas on your site that are stopping your users from completing their goals. These issues can often be addressed quickly, and will have direct result in improving user journeys.
This includes:
- Navigation Clarity
- Form Usability
- Mobile Experience
- Page Load Friction
- CTA Visibility
- Accessibility Gaps
- Messaging Alignment
Get Your Complimentary Digital Friction Audit
No cost, no commitment — just a clear picture of what’s happening in your digital product.